Increasing Your Revenue by Leveraging the Internet
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Opening An Online Store
April 22nd, 2013  by Jon Wells

Launching an online store can be intimidating when you are unclear which financial gateway is best. There are certain global parameters set in concrete that help insure protection for your potential visitors. These parameters include a secured site (SSL) and a trusted financial gateway, or method of financial transaction.

 

One option is to own a merchant account so you can receive credit and debit cards when completing a transaction. It is important to know that there is a cost with your financial institution to own this merchant account. In addition to the merchant account you will need to purchase an SSL for your website which is yet another (annual) cost. These cost will vary depending on which financial institution and SSL provider you choose to use.

 

Another option and the more financially feasible option (in my opinion) is to use a trusted third-party gateways such as PayPal Website Payments Standard (US and UK), LinkPoint, WorldPay, 2CheckOut and others to provide a safe and secure checkout for your customers. By using these institutions you must agree to transaction fees, which is a fair trade-off since you will have no need to purchase a merchant account or an SSL.

 

Educating yourself on these third-party gateways will take away the apprehension from opening your online store front. Check them out and then contact me to set up your store!

Flash Only Websites Are A Bad Idea
April 12th, 2013  by Jon Wells

Are you considering using Flash for your new site?  I beg you, don’t do it. Search engines hate flash website. I understand the idea behind why people want to use flash. It’s like having a person standing outside your business in a animated get-up while jumping up and down. This efforts helps draw attention to your business and some people think that flash draws visitors to their website. The problem is that search engines don’t like flash sites.

 

So you’re ready to create a new website or update your current site and you want it to have a special “wow factor” to get a leg up on your competition. Sadly, many people insist on using a Flash-only website to achieve this by animating anything and everything. This is a huge mistake! Read more here… Why Creating a Flash Only Website is a Bad Idea – SEO Tips.

 

HTML 5 and CSS3 offer so much that you don’t need flash anything!

You Can Bend, But You Cannot End Trends
April 9th, 2013  by Jon Wells

Web design is really no different than anything else humanity is familiar with. As technology advances, web design practices change too. Each year it seems the “trend” changes for what is popular and cool for web design. This can be aggravating  but it is important to stay up with the times. Understand this, if your site is ancient, as in five years old, it needs updated. A old and dusty looking website is not likely to retain visitors. If you are interested in attracting and retaining visitors then you will want to get current. Let me assist you!

3 Reasons Why Freelance Web Developers Are A Better Choice
April 4th, 2013  by Jon Wells

When looking for a web designer for your business there are many things to consider. I would like to point out three areas why I believe freelance is the way to go.

 

Overhead

No office, no employees, results in no over charging the client. I have worked for web design companies and the cost of a simple static website is outrageous.

 

Flexibility

Being able to devote the time needed to your project is an advantage for the client.

 

Relational

Freelance designers can relate to the mid-size to small business owner when it comes to working on a limited budget. Watching your cost is essential and I understand.

The Right Color Makes All The Difference
April 4th, 2013  by Jon Wells

Creating a website that is appealing as well as useful for your viewers is important. However, putting everything in place is easier dreamed up than done. It’s one of those things, when you cannot for the life of you come up with a design, but you know what you like when you see it.

 

I use Adobe products when developing websites. This company has worked hard to provide the right tools needed to get things done in this industry. One of the tools I enjoy using is their online color tool (kuler). Scrolling through this site for the right color scheme or even uploading an image to match colors perfectly is a simple task anyone can do.

 

When you’re ready to redesign your website or begin the process, check this free online tool out. Give me a buzz and let’s get your site up and running.